The Art Of Crafting & Selling Low Intervention Wine - Ben Justman | #94
Update: 2025-11-19
Description
Ben Justman of Peony Lane Wine grew up on this Colorado orchard, returned in his mid-20s, taught himself winemaking, and now runs a small high-elevation Pinot Noir winery on his family’s land, built alongside his father.
Key Topics
- Childhood on a self-sustaining orchard and returning to family land
- Starting Peony Lane Wine and producing high-elevation Pinot Noir
- Winemaking as farming: soil, climate, and place
- Direct-to-consumer realities for small producers
- Why Ben accepts Bitcoin and why he places importance on it
Why Listen
- Clear insight into how small wineries actually operate
- A grounded look at family land, legacy, and returning home
- Practical examples of direct-to-consumer sales for farmers
- Rare details about high-elevation Pinot Noir production
- Honest reflections on working with family while building a business
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